Proximity India bags digital duties for Nissan India

Nissan India has appointed Proximity India as its digital creative agency. Proximity will handle all digital initiatives including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives including the Student Brand Manager program.

Proximity India is the youngest agency of Proximity Worldwide, and is globally aligned to BBDO Worldwide. Proximity India offers talented communications experts with skills across the full range of relationship, digital and direct marketing services. The agency is focused on providing solutions and initiatives that are designed to change individual consumer behavior by creating "acts not ads".

Commenting on the win, Ajai Jhala, CEO, BBDO / Proximity said, "Adding Nissan to our roster is a real privilege. The critical role of digital in this space will give us an opportunity to create some really impactful interactive ideas"

Ranjeev Vij, VP & Head, Proximity India added, "Nissan is a fantastic global brand and in India they have ambitious plans. We are really excited that we can partner Nissan in challenging the market leaders and be a navigator in their journey to meet their ambitious business goals."

Early next year, Proximity will launch their proprietary Digital Lab Initiative in India, which is a multi-faceted program, designed to drive digital thought leadership and to provide a significant added value service to its clients.