Public Service Communication launched by Percept and Nashik Police
The coronavirus pandemic is on the rise in India, social distancing is the only way to stop its effects, and therefore Nashik police has launched a Public Service Communication. Through this campaign, they have released two films in public interest, titled, “Stay at Home Stay safe & Stay Home Stay Positive”. The film is created & directed by Percept Limited to engage people through social and digital platforms and make them understand the importance of social distancing.
The video was launched by Hon’ble Guardian Minister ShriChhaganBhujbal at a flag hoisting ceremony on the occasion of Maharashtra Day. In the presence of Shri.Rajaram Mane, Divisional Commissioner Nashik, Shri. Radhakrishna Game, Commissioner Nashik Municipal Corporation, Shri.Suraj D. Mandhare, Collector and Shri.ChheringDorje, Inspector General of Police.
The video not just highlights the importance of maintaining social distancing, wearing masks, remaining at home, maintaining hygiene but also ensures to impart confidence in citizens reassuring them that The Nashik Police is committed to their safety & security. It further encourages people to fight and eliminate the virus together simply by following ‘Stay at Home’ directive enforced by the Government.
Recognizing the increasing levels of uncertainty, worry, miscommunication and lack of citizens' trust in law enforcement authorities, Percept quickly recognized a need and proactively conceived the concept of making a film.
Nashik Police Commissioner, VishwasNangrePatil asked the popular Marathi Star, SubhashBhave, to anchor the film and he was happy to do his bit to spread the message. The first film explains and educates people about the required measures to be taken while staying at home in order to remain healthy, while the other film deals with precautions to take care of in order to prevent needless uncertainties about COVID and its hazard.
Nashik Police Commissioner, Mr VishwasNangrePatil, said, “I am grateful to Percept Team for making this beautiful and very useful video conveying message of importance of social distancing, cleanliness, and precautions to be taken during this trying times. The words from Marathi superstar and dear friend SubodhBhave would definitely create the much-needed impact on the minds of civilians to fight the calamity of COVID 19. Really appreciate the kind gesture of DilipSaxenaji, RatanLuthji and Harindra Singh ji and for their support during this pandemic”.
Mr DilipSaxena and Mr RatanLuth (Pronounced Lath) were happy to join the good cause and support this initiative of Nashik Police.
DilipSaxena, said, “Nashik Police have been putting in extra-ordinary efforts to ensure that we are all safe. In-fact through these films they are now going one step ahead and guiding people on how they can stay at home safe by following certain guidelines issued by the central government as well as how they can remain healthy and fit at home. I am happy to be part of this initiative”.
Mr.Ratan Ruth said, “We all need to salute the frontline soldiers – our police force – who are caring for us civilians and making personal sacrifices and putting their life at danger while fighting against this pandemic. Let’s all support them by staying home staying safe and follow the guidelines given in these films”.
Percept Limited recognizes the importance of spreading the message to the masses and hence they have produced several films across the country for Mumbai Police, Pune Police, Pune Municipal, Pune Cantonment Board, and other companies.