Publicis and Omnicom win the bulk of media duties for The Walt Disney Co.
The media review for The Walt Disney Co. has concluded. The bulk of the duties for the account worth $ 2.2 billion was handed over to Omnicom Media Group and Publicis Media.
Omnicom Media Group has retained the planning and buying duties for the account in the U.S for Disney Studios which includes Marvel Studios, Pixar, Lucasfilm, Walt Disney Pictures and Walt Disney animation according to media reports. It has also won the media duties for Canada. Omnicom will service the account through their bespoke unit OMG23.
Media reports quote Arthur Sadoun, Chairman and CEO of Publicis Media saying that the agency had won the global mandate for The Walt Disney Co. including for Latin America, APAC and EMEA regions. Sadoun also said that the account would be serviced by a bespoke unit called Publicis Imagine.