Publicis brings Saatchi & Saatchi Health in India, strengthens APAC network

Publicis Healthcare Communications Group (PHCG) announced its first entry into India with the launch of Saatchi & Saatchi Health.

"We are delighted to launch Saatchi & Saatchi Health in India under the PHCG network," said Ash Kuchel, president of PHCG Asia Pacific. "Saatchi & Saatchi Health India's strategic and creative input brings an added element to our client services and commitment to excellence. He continued, "PHCG is committed to serve the needs of healthcare markets around the world. We are delighted to enter India, marrying our innovative solutions and local expertise in a country that is a catalyst for growth in emerging markets."

Saatchi & Saatchi Health India is an integral part of Saatchi Focus, a specialist, knowledge based communications agency operating in India for the last 12 years and working with clients in the healthcare, technology, business and talent sectors. Saatchi & Saatchi Health India with offices in Bangalore and Mumbai offers full-service capabilities ideally matched to the healthcare market needs in India.

Malavika Harita, CEO, Saatchi & Saatchi Health and Saatchi & Saatchi Focus said, "Our agency vision echoes the PHCG promise of delivering "ideas of purpose'. We look forward to collaborating with our new sister agencies, bringing our progressive thinking and outstanding creative ability to the network."

India represents a significant growth opportunity for PHCG with rapid growth expected over the coming years. According to the Pharmaceutical Drug Manufacturers' and Government of India reports, India is the third largest producer of pharmaceuticals in the world and is already a $8.2 (USD) billion pharmaceutical market, with growth expectations of 10-14 percent per year. IMS Health predicts India will add $5-15 billion to the pharmaceutical market through 2013.

In addition to the opportunities provided to PHCG by Saatchi & Saatchi Health, this entry into India reinforces PHCG's growing presence in the Asia-Pacific region. Earlier this year, PHCG launched Beacon Healthcare in Japan and last year, it opened a Publicis Life Brands office in Shanghai.

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