Publicis Communications undergoes restructuring

According to media reports, with an aim to better cater to the needs of their clients, Publicis Communications has undergone a restructuring of their production departments at three of their New York-based creative agencies.

The report claims that the reason for the restructuring and lay-offs is believed to be related to one of Publicis' most important clients, Procter and Gamble's decision to downsize production work on its advertising campaigns.

According to reports, many executives, including the head of production at Publicis New York and at least one executive producer, were also laid off.

Procter and Gamble has clarified its position, emphasising that it has adapted more effective production processes, rather than moving more production work in-house.