ŠKODA has launched the all new Superb with an aggressive positioning of ‘Best-in-Next-Class’.
The ad shows a martial arts fighter standing under water, meditating and practicing his move as the voice over takes the viewer through the campaign philosophy.
Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign.
Speaking about the campaign, Mr. Tarun Jha, Head of Marketing, ŠKODA AUTO India, says – “The ŠKODA Superb has always been our flagship product, and has a long heritage of delivering exceptional space, comfort and luxury. Our campaign highlights the new Superb’s ‘class beating’ attributes that makes it a real head-turner - more poised, expressive and emotionally-charged than ever before.
Bobby Pawar, MD, Publicis Communications, says “The new Superb is a car that delivers above and beyond. It has class-beating performance machined into a sublime form. Our job, as we saw it, was to find a human metaphor that brought it alive.”
Jigar Fernandes, ECD, says "When you're punching above your weight, you have to give it your all. It's as true for the new ŠKODA Superb as it is for all of us."
Link to view the TVC: https://www.youtube.com/watch?v=1RYfrjJ8Dhc