Publicis Groupe on boards Lawrence Yang as CEO of Publicis Media Hong Kong
Publicis Groupe has appointed Lawrence Yang as CEO of Publicis Media Hong Kong, effective 1 June 2021.
Yang is an Industry expert for 15 years with experience at GroupM, Publicis Groupe Australia, and the USA, 24/7 Media in Sydney, and Tourism Holdings New Zealand in Auckland, and is currently CEO of the media line of business at Dentsu International Hong Kong, where he has spent seven years, first with iProspect and then in the CEO in early 2020.
He has worked with several esteemed global brands including Standard Chartered Bank, Citi Bank, DBS Bank, Shiseido, Dropbox, Hilton, and the Peninsula Hotels.
In his new role, Yang will oversee all Hongkong media brands, including Zenith, Starcom, Spark Foundry, Digitas, Performics, and Publicis PMX, and will be responsible for building strategic value propositions for media brands and a broader portfolio strategy for business growth.He will report to Tom Kao, CEO of Publicis Groupe Hong Kong, according to a release.