Publicis Media acquires digital OOH agency Ecosys in India
Publicis Media has acquired digital out of home agency Ecosys OOH in India. The agency comes power-packed with robust data and analytics capabilities and is said to be the only agency in the country to provide measurable ROI in the out of home and ambient media space.
The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India, expected to grow from Rs 37.1 billion in 2018 to Rs 42.5 billion in 2021. The out of home business is likely to see exponential growth given the impetus on infrastructure projects, smart cities and growth in Tier 3 and 4 cities in India.
Ecosys OOH specialises in dynamic tech solutions and next-generation planning, using world-class tools such as Systemapit, Amblify and Tracker. Set up in 2015, Ecosys OOH has managed to emerge as the fastest growing independent stand-alone agency, challenging many established players in the industry.
Anupriya Acharya, CEO, Publicis Media India, commented, “Data and technology is going to be the future of OOH agencies and what is unique about Ecosys is that it was set up with a future facing mindset. And in line with that vision, they have made intelligent investments into data and technology – be it in the form of proprietary primary research on traffic count or representing media plans in form of heat maps integrating touchpoint and modal data from various social media platforms. Their strong data-driven culture and their ROI focused approach made them the apt partner for us. We have had a very significant growth in OOH in the last few years and Ecosys’ differentiated expertise will greatly benefit our clients and further fuel growth for us.”
Sujit Banerjee, Director & CEO, Ecosys OOH, added here, “We are pleased to be joining forces with Publicis Media, a world leading network with a roster of very strong, highly reputed and diverse set of clients. Their leadership in digital, data and new tech, coupled with massive growth momentum made them our most attractive choice. This union with Publicis Media will fulfil our expansion plans and will help us consolidate, innovate and scale up on next level of opportunities. It’s been an incredibly rewarding journey so far and we are sure that the new chapter will unfold new and exciting possibilities.”
Publicis Media’s earlier acquisitions in the Indian market include Convonix and Resultrix.
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