Publicis Media elevates Natalie Cummins and Mark Howley

Publicis Media has promoted Mark Howley to the newly created role of chief operating officer and the elevated Natalie Cummins to the role of chief executive officer at Zenith UK.

Spearheaded by Publicis Media CEO Sue Frogley, the dual moves will see Howley tasked with growing client business by fostering greater collaboration between agency brands and practices as well as boosting business performance at Publicis Media.

Cummins has held the title of managing director since 2015. Frogley will oversee the migration of 2,000 Publicis Media staff to the former BBC HQ at White City, London early next year.