Publicis Media India adds over Rs1,000-cr business in last 9 months
The last 9 months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India through its brands Starcom, Zenith, Performics.Resultrix and Performics.Convonix will now handle a number of new accounts which includes Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media amongst others. Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has in fact, added to the mandate, digital duties as well.
Anupriya Acharya, Group CEO of Publicis Media India said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony to the same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.
Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India, Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awards for Performics and Radio Advertiser of The Year at Golden Mikes.