Publicis Media selected as Media AOR for GSK account worth $1.5 bn

GlaxoSmithKline (GSK) concluded its global media review yesterday and selected Publicis Media as its global Media Agency of Record according to media reports. The reports state that the account is worth $1.5 bn. The pharmaceutical giant launched the media review in May.

The four agencies that had made it to the final shortlist included PHD, GroupM, an unnamed Dentsu agency and a team from Publicis Media.

A statement from GSK read, “GSK periodically reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business.”