Publicis wins creative mandate for Fabindia

In a multi-agency pitch, Publicis has been awarded the creative business for Fabindia. The business will be handled out of Publicis Delhi office.

Speaking on this development, Subrata Dutta, CEO Fab India commented “Fabindia is an iconic lifestyle brand that celebrates India and we want to leverage its inherent 

Partha Sinha and Bobby Pawar, Directors at Publicis South Asia, in their joint statement said “Fabindia is the definitive Indian brand. To reinterpret a brand’s strength is once in a life time opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner”.

Nakul Chopra, CEO-South Asia, Publicis added, “Fabindia have indeed been a definitive benchmark in their market. At Publicis, we have a history of setting standards in the lifestyle and retail space. We are very proud to be associated with Fabindia and together we hope to create path breaking work.”