Pulpkey collaborates with Rebel Foods to revolutionize storytelling
People love stories and storytelling is a powerful tool for content creators. Stories influence people’s emotions, encourage engagement, and a brand can quickly establish a following through likes and shares on social media platforms.
“Camera eats first” is the phenomenon that we live every day whenever we go out or order food only. It's not only a habit of sharing happiness but only keeping a diary of our memories with food.
Food brands, in general, have people's hearts as at the end of the consumers' lives to eat. But along with quality and service, how one tells stories about their food culture becomes an important part to stand out. Food Influencers and Instagram are a perfect match to attract and retain customers.
Pulpkey a creative and technology-backed influencer marketing company in India, regularly works with Rebel Foods (world's largest internet restaurant company) across different brands like Oven Story Pizza, Behrouz Biryani, Faasos, Sweet Truth desert, and keeps on running campaigns on a regular basis. Pulpkey helps an advertiser to collaborate with internet influencers leveraging their creativity and social intelligence. They use technology, creativity, data mining, human input, content creator’s collaboration habits, quality check-in to get a brand matched with the right set of content creators, and influencers. The advertisements become powerful as they are personal and respectful of the context
Mohib Patel, Business Director of Pulpkey believes that "Developing a content marketing strategy is like creating an appealing menu. It’s an important start, but the execution is what matters. People love to share their culinary masterpieces whether home-cooked, eaten out, or ordered in and get tips and commentary from others with similar tastes. That’s why food brands win when they leverage quality content through solid storytelling."
Mohib Patel, Business Director of Pulpkey believes that "Developing a content marketing strategy is like creating an appealing menu. It’s an important start, but the execution is what matters. People love to share their culinary masterpieces whether home-cooked, eaten out, or ordered in and get tips and commentary from others with similar tastes. That’s why food brands win when they leverage quality content through solid storytelling."
"Be a Pizza or Biryani or CupCake - we must make the brand an integral part of millennial culture. The history of royal Biryani or homegrown Indian Pizza is very much local" says, Simran Jain, Head of Influencers at Pulpkey.
Pulpkey is a combination of managed service and AI-based software that enables advertisers to work with any size and type of content creators at scale across all top social media platforms.
Pulpkey is a combination of managed service and AI-based software that enables advertisers to work with any size and type of content creators at scale across all top social media platforms.
Below are the links of campaigns run by Pulpkey in collaboration with Rebel Foods
Oven Story : https://pulpkey.com/analytics/
Faasos: https://pulpkey.com/analytics/faasos-wrapparty/
Oven Story : https://pulpkey.com/analytics/
Behrouz Biryani : https://pulpkey.com/analytics/behrouz-holi/
Faasos: https://pulpkey.com/analytics/faasos-wrapparty/
Marketing
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