PUMA & Fizzy Goblet collaborate for a Capsule Sneaker Drop

In a one-of-its-kind partnership, PUMA, the No.1 sports brand in India, and Fizzy Goblet, the leading homegrown jutti and footwear brand, teamed up for a capsule sneaker collection for women this festive season. The limited-edition drop offers two unique takes on PUMA’s most iconic minimalist sneakers, Cali and Carina, with Fizzy Goblet’s signature design sensibility. Only 200 bespoke pairs will be released under this collaboration.

The PUMA X Fizzy Goblet collection was launched today by Kareena Kapoor Khan along with style influencer Sakshi Sindwani, actor Aisha R Ahmed and digital creator Srishti Dixit through their social media handles. The limited-edition collection of sneakers was introduced through an exclusive photoshoot featuring the four divas. Kareena Kapoor Khan is the brand ambassador of both PUMA and Fizzy Goblet.

The PUMA X Fizzy Goblet line shares two design vibes. The minimalist white Cali sneaker has an elegant vibe with subtle upgrade in pastel colours and mirror work. The Carina sneaker with a black base has an upbeat mood to it with a delicate gold story, for those who prefer full-blown glam look for festive night outs. PUMA’s trademark Formstrip, an elemental design seen on most of the brand’s footwear, has also been rendered in multi-colour threadwork in this hand-embroidered drop.

Through this association, Fizzy Goblet is expected to further expand its D2C market through PUMA’s wide reach and customer base. The partnership will also give PUMA customers access to limited-edition sneakers for Diwali and wedding season. The statement sneakers pair well with Indian apparel such as sarees, lehengas and salwar kameez as well as airport looks in PUMA’s athleisure range.

Speaking about the collaboration, Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia said“We are excited to partner with Fizzy Goblet for a limited-edition drop this festive season. It is a proven homegrown brand established in giving a modern spin to Indian footwear. PUMA and Fizzy Goblet have leveraged each other’s key strengths to give consumers a fresh new take on our sneakers to play with.” Abhishek added“We are confident that shoppers will love our PUMA X Fizzy Goblet sneakers and put the best foot forward in this celebratory period.”

Speaking about the collaboration, Laksheeta Govil, CEO of Fizzy Goblet, said, “The biggest drop of the year is here! The coming together of a global icon like PUMA and Fizzy Goblet with its handcrafted Indian aesthetics is a dream designer collaboration. Imagine wearing a beautiful pair of couture sneakers that also go with your lehengas!” 

The PUMA X Fizzy Goblet collection will be available at select stores of PUMA, native digital platforms Puma.com and PUMA shopping app, as well as fashion marketplace Myntra. The collection can also be accessed at Fizzy Goblet’s stores and digital platforms.

About The Two Sneakers in this Special Drop:

PUMA X Fizzy Goblet Cali – Hand-embroidered with embellishments in pastel colours and beads with mirror work. Combined with multi-colour resham threadwork gives the minimalist white PUMA Cali sneaker a cool elevated highlight. Priced at Rs 9,999.

PUMA X Fizzy Goblet Carina – Mindfully adorned with delicate dabka and resham zardozi work, and hand-embroidered with gold and white beads puts a sparkling spotlight on the casual black PUMA Carina sneaker. Priced at Rs 5,999.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising