Purina partners with DC League of Super-Pets

A new ‘breed’ of superheroes is all set to take the world by storm. But these aren’t your super humans. In fact, they aren’t humans at all. They are Super-Pets! But what makes these pets super? Purina Supercoat has partnered with Warner Bros. Pictures’ upcoming animated action adventure—DC League of Super-Pets—to find the answer. The movie stars Krypto the Super-Dog and his friends—a rag-tag group of shelter pets—who ‘unleash their super’ in their pursuit to fight crime and save the mighty Justice League!

As a part of the association, Purina Supercoat would be launching a social media campaign, led by a 30-second digital video. The video would be leveraged on YouTube and OTT platforms. This apart, Purina also would also be activating some key movie theaters, RWAs and in-store branding across major cities.

Talking about the association, Mr. Gaurav Kwatra, Managing Director, Purina Petcare India, said “We are extremely excited to have partnered with such a revered movie franchisee. We find common grounds of association as both the brands are proponents of discovering and unleashing your best self – in humans and in pets. We are hopeful to catch the imagination of pet-parents through this association.”

Talking about the development, Mr. George John, Director – Marketing, Warner Bros. Pictures (India) said, “We are elated to have a partner in Purina Supercoat for our campaign of the film – DC League Of Super-Pets. Through this partnership, we have been able to effectively reach the common core target audience for the film and also for Purina - Pet Parents!”

Purina Supercoat is a complete and balanced dry dog food which provides tailored nutrition for your dog’s overall health. Purina Supercoat with SMARTBLEND^TM of real chicken, proteins, vitamins and minerals gives your dog whole body health. Its nutrition is backed by more than 100 years of pet care expertise of Nestlé Purina and helps keep your dog in top condition by aiding muscle strength, immune defense, healthy digestion and a shiny coat.