Purple Focus bags creative & strategy mandate for Shakti Pumps

For Shakti Pumps, Purple Focus will be at the helm of the strategy and ideation to reach out to the target consumers - male farmers and large landowners in the agriculture sector, above the age of 25 years. The account size is pegged at 15 crores and will be handled out of Purple Focus' Indore office.

Commenting on the two successive wins Rohit Bindal, Vice President, Purple Focus Pvt. Ltd. said, "We are delighted with the recent account wins of Shakti Pumps & Aakriti Group. These are strong brands from Central India and the opportunity is rewarding in itself. We hope to put our best foot forward and take both the brands at newer heights. Both account wins are significant for us and the whole team is looking forward to working on some extraordinary ideas for them. We intend to help build the brands on a much larger platform in the coming months."

On choosing Purple Focus as the creative agency, Ankit Patidar, Deputy General Manager, Marketing, Shakti Pumps (India) Limited said, "We are expanding our manufacturing base and investing around Rs 50 crores. We needed a partner who would understand our business and work with the same passion as ours. It is important for our creative partner to understand that seventy percent of our consumers, in the domestic market, will come from tier 2 and tier 3 cities. Purple has the deep-rooted connect and an intuitive understanding of the minds and hearts of Real India. We look forward to some path-breaking creative and strategic inputs from our agency."

Purple Focus will also be responsible for strategy, ideation and creatives for Aakriti Group's upcoming projects. This account, pegged at Rs 5 Crores will be handled out of Purple Focus' Delhi Office.