Purple Focus wins International Creativity-41 Award

Purple Focus won Silver for Princes' Business Skypark Brochure -"Image Building in Indore' in Print & Packaging category (Brochure Consumer Product/Services). Creativity International Awards is most sought ' after world compendium of best advertising in print worldwide and is now in its 41st Edition.

Fighting tough global competition, Purple Focus was one amongst three advertising agencies to be recognized from India this year, including bigger players in the industry like Leo Burnett. These winning entries will be featured in the Creativity 41 Awards Annual Book distributed worldwide by HarperCollins Publishers.

Commenting on the prestigious win, Satyajit Rai - Creative Director, Purple Focus, said, "A product's quality itself works as an incentive to do good work. To win an award was the last thing on the mind. What was aimed at was to bring out the really wonderful features of the product, namely, Princes' Business Skypark, and present it to the audience. The product itself was so unique, that it actually sold itself without the agency having to do too much."

Highly elated and overjoyed Arvindpal Singh Aka "Candy" ' National Creative Director, Purple Focus, commenting on this victory said, "It is a moment of glory and pride for our entire team to have won the Award at the Creativity-41st Awards once again this year. The Princes' Business Skypark Brochure did wonders in the market place and client was very happy with the business results which reiterate the fact that at Purple Focus we always strive to ensure client satisfaction with our result oriented campaigns."

Elaborating on the importance of the win, he said, "But it is always motivating when our work is recognized in international forums like Creativity International. We are honored to be chosen from literally thousands of entries that came from creative agencies all over the globe. We look forward to take this creativity to the next level."

Purple Focus has offices in Delhi, Indore and Mumbai and is known for their understanding of "Real India'. The brands they handle include Bajaj Auto (3 wheeler business), Eicher Motors, Nokia, Big Magic, DLF Shopping Festival, , Hathway, Next Gen, Shakti Pumps, Banswara Suiting's, Patrika, DB.com, Lohia Sterlinger, IBD Universal, Ruchi Lifescapes & Countywalk among others. Over the past years it has successfully executed various result-oriented campaigns and have also won various International and national awards.