Purplle.com assigns exclusive affiliate marketing mandate to ConversionX

Gurgaon based performance marketing agency ConversionX has bagged the exclusive mandate for managing the affiliate marketing program for Purplle.com - India's leading online beauty destination offering a wide assortment of 47,500 SKUs across 1,000+ third-party and owned brands. This new engagement will help Purplle.com to leverage a pool of over 2000+ direct publishers and 30+ affiliate networks via ConversionX which also manages affiliate duties for other leading internet players including Bookmyshow.com and Rummycircle.com among others.

Chitra Shah, Business Head, ConversionX, said, “The destination Purplle has a strong brand value and an existing latent demand to capture across the millennials digital shoppers who are seeking personalised beauty solutions online. With our specialized expertise in e-commerce performance marketing and analytics across affiliate channels, are putting all efforts to make this partnership a success.”

Manish Taneja, Co-Founder & CEO, Purplle.com, said, " We are excited in onboarding ConversionX as our exclusive affiliates agency, they are proven at scaling affiliate programs along with the high-quality publisher network buildup driving high ROI across similar clients. Their expertise and knowledge in affiliate marketing will help us to grow our business."