PV Sindhu Debuts for Panasonic Batteries in their latest TVC
Panasonic Energy India Co. Ltd recently launched of its new TVC for alkaline batteries featuring brand ambassador PV Sindhu. The campaign highlights the long lasting ability of Panasonic alkaline batteries and the superior performance as compared to ordinary zinc batteries.
Objective of the Campaign
The 360 degree campaign named ‘Robot’, aims at drawing consumer attention to the dynamism one needs in order to win any game in life. The notion is visually represented by PV Sindhu, who initially with the failed assistance of ordinary zinc carbon battery, was unable to overpower a robot in a game of badminton. But, soon upon being energised by Panasonic battery she finds herself in control of Panasonic battery which is the long lasting than ordinary Zinc carbon battery, which enables her to defeat the robot.
The Panasonic battery TVC is meant for all those who aim to be on top of their game. These alkaline batteries are high calibre, reliable products that can cater to high power demands of today’s electronic goods.
The TVC opens with PV Sindhu equipping herself with a robotic arm powered by an ordinary zinc carbon battery. In the next scene, we witness her competing against an android robot, withholding the supreme power possessed by Panasonic batteries. The power packed game gets interrupted when PV Sindhu falls down due to the drained battery in her arm.
In the second sequence, her coach presents her with a Panasonic battery as a replacement for the previously drained cell. Now powered with a superior battery, Sindhu is able to overpower the robot and defeats him at the end.
Excerpts from Spokespersons
“Countries globally are migrating towards alkaline based batteries due to its efficiency and long term utility. PV Sindhu, India’s emerging sporting phenomenon, the brand ambassador for Panasonic batteries, exudes energy and reliability and these are traits that are synonymous to Panasonic’s alkaline battery range. In a country, where digitization and electronic product consumption is on an upward trajectory, it has become essential to figure out solutions that make our devices function efficiently for long hours‘’ quotes Mr. Mikio Morikawa, Chairman and Managing Director, Panasonic Energy India.
Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”