PV Sindhu stars in a first ever volley ball campaign - Pro Volleyball league

Rio Olympics silver medalist and current world no. 2 badminton player P. V. Sindhu came together with 2-time Olympic medalist David Lee to shoot an ad video for the Pro Volley ball League here in Mumbai today. Both the stars shot the video, along with some of India’s best players in the build-up to the league that will be played in February 2019.

This is the first ever campaign designed for volleyball in India. It will be aired across mediums including television, VOD and social media.

Sindhu's affinity to Volleyball comes naturally as both her parents have played at the highest level. Her father, Ramana, was a member of the Indian volleyball team that won the bronze medal in 1986 Seoul Asian Games. Sindhu’s mother Vijaya also played the sport at the national level,  representing the Railways.

“I have grown up to stories of my parents playing volleyball and representing their teams and country at various events.. It is a very high-energy and spectator-friendly sport. The Pro Volleyball League will be a much-needed shot in the arm for the sport and with the likes of David Lee coming on board it will be a great opportunity for all the players here to learn from their experience,” said Sindhu.  

The Pro Volleyball league will also witness the participation of some of the top Indian players.

Volleyball is played in 220 countries and in terms of a truly global team sport is only behind Football with almost a billion fans.

“Volleyball is a very athletic and dynamic sport. If captured aesthetically, it can be very exciting from a spectator perspective as well. With this campaign we aim to capture the essence of the sport and build awareness about our upcoming national league which will take place early 2019.” said Joy Bhattacharjya, CEO, Pro Volleyball League.  

The inaugural season of the Pro Volleyball League will be broadcast on SONY Ten 1, SONY Ten 3 India in February 2019.

Marketing
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