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PVR’s Appeal on the Theatrical Window for Release of ‘Thalaivii'

At the outset, we would like to express our sincere appreciation to Ms. Kangana Ranaut, Mr Vishnu Induri, Mr Shailesh Singh and the entire team of ‘Thalaivii’ for their constant support to the theatrical platform and for rescheduling their release to accommodate the reopening of cinemas.

We have always requested all studios, producers, artistes and other content creators, to respect the theatrical window, which has been a time-tested industry practice, agreed to by all stake-holders, for several decades. Considering the severe impact of the ongoing pandemic on our business, PVR cinemas has already agreed to reduce the 8 week theatrical window to 4 weeks, for all films releasing in the near future. This is a temporary step by PVR cinemas to assist our producer partners in realizing full commercial potential of their films, while keeping the sanctity of theatrical experience, intact.

Thalaivii is one of the most keenly awaited films. Also, Ms. Kangana Ranaut’s acting prowess and exceptional box office pull are well established facts. We are thankful to Thalaivii team for offering a 4 week theatrical window for its Tamil and Telugu language versions. We are delighted to be able to play Thalaivii in Tamil and Telugu language at our cinemas, however, we are disappointed that for the Hindi language version, Thalaivii team has decided to offer only a 2 week window. We would like to appeal to Ms Kangana Ranaut, Mr Vishnu Induri & Mr. Shailesh Singh to keep a uniform window of 4 weeks across all language versions and therefore allow all cinemas across the country to showcase Thalaivii to audiences, on the big screen.

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