PwC India introduces an innovative gamified AR filter on its Instagram page

To celebrate its 150th anniversary and generate awareness and engagement around the important milestones along this momentous journey, PwC India introduced a gamified AI filter on its Instagram page. The new filter allows users to know more about PwC’s history, landmark years and achievements. Upon completion, the users get a personalised polaroid frame to celebrate and invite participation among their network.

“The AR filter as an idea came to us because of the growing popularity of plug-and-play gaming filters on Instagram that tend to hook the youth these days. As part of our 150-year celebrations, we wanted to create a novel asset that is relevant, gamified and gains traction with younger audiences,” mentioned Nandini Chatterjee, Chief Communications Officer, PwC India. 

PwC India launched its Instagram handle back in 2019 and has seen strong organic growth in followers since then. The aim of the Instagram handle is to connect with younger audiences and make them engage with PwC at a deeper level through authentic content and experiences. The content of the handle is curated from the everyday experiences of its 20,000+ community of solvers and is reflective of the company’s motto of “One Opportunity Many Possibilities”. It serves a good opportunity for potential employees to learn more about PwC India’s diverse and flexible culture, people, values and business. The AR filter is one example of how B2B brands can involve their audiences through AR and VR and give them immersive brand experiences, just like B2C brands do.  While the overall social media footprint of PwC India has already crossed 1 million, the brand aims to continue driving relevant and engaging content that resonates with the country’s huge talent base.