Qatar and Saudi Arabia are added to CNBC Arabia

The extension of CNBC Arabia, an Arabic business and financial news network, to Saudi Arabia and Qatar has been announced. These nations will have access to CNBC's media products and services. Its development plan includes the expansion.

The expansion aligns with the network's transformation objective to modernise its operational processes across its TV channel, mobile applications, web portal and digital platforms. CNBC Arabia is incorporating cutting-edge technologies to promote high-quality media content. In order to deliver high-quality content, the strategy calls for using its 20 years of experience in the Arabic media and journalism sectors.

CNBC Arabia CEO Mohammed Burhan stated: "This transformation plan notes the network's most remarkable development phase, as it coincides with significant developments in the Arab economies that were caused by shifting trends in the global economy. By staying up to date with the most recent developments in the various media content formats across all of our platforms, we are dedicated to offering special services to our varied audience of interested viewers in the disciplines of finance and business in the Arab region.

"Our transformation strategy has been developed using the findings of our extensive scientific research, which we did to investigate several routes to keep up with the digitalization of visual media over the last five years," he stated besides adding “By offering enlightening and insightful information with a fresh aesthetic that upholds our journalistic standards, we aim to uphold the trust we have earned from our viewers from our beginning and strengthened over the past 20 years”.

Further he said "The primary difficulty that traditional media organisations face is how to reform work norms and methods to match audience expectations," He continued. "Especially the youth, who continually look out for entertaining content through unconventional channels."

"Our transformation strategy has been formed utilising the outcomes of our substantial scientific research," he said. He further added "We did this to investigate numerous routes to stay up with the digitization of visual media during the last five years. We seek to uphold the confidence we have gained from our viewers from the beginning and reinforced over the past 20 years by providing interesting and incisive information with a contemporary aesthetic that upholds our journalistic standards”.

He stated, "The main challenge traditional media organisations face is how to alter work norms and methodologies to match public expectations. Especially the younger generation, who is constantly searching for amusing material on channels that are not conventional”.

Under the management of a global media network, CNBC Arabia is an integrated platform

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media