Qoruz adds last mile connectivity between brands and influencers
Qoruz, India’s leading marketing technology company, has added a new avenue, Zero Commission Network, to its platform that allows brands to directly engage with micro-influencers, experts and celebrities for their marketing campaigns. This eliminates their dependence on agents for commission-based influencer outreach. Under the network, influencers share their campaign fee with the brands on Qoruz’s platform directly, which lets brands manage their campaign cost more transparently and efficiently.
The new component of Qoruz product suite also allows brands to expand their conversation with the influencers. Direct connect under the Zero Commission Network provides brands the space to share other communication material like press releases and invites with the influencers. The lack of an intermediary also means that a barter deal between the brand and influencers is now possible on an influencer marketing platform, a scenario unseen until now.
The network will also be a host of Celebrity agencies like Kwan, HC Media and IOS India along with a vast list of verified popular celebrities among youths like Rannvijay, Karan Wahi, Hoezaay to name a few. The network holistically covers celebrities from various backgrounds such as sports, films, television, music, comedy, art & culture, and more.
Commenting on the announcement, Mr. Praanesh Bhuvaneshwar, Co-Founder, Qoruz said, “Major brands across the world acknowledge the value of influencer marketing and making it an important pillar of their external communication strategy. The new feature added by Qoruz will help brands plan their campaigns at the most optimal cost, using a single interface. With our approach, we are certain to become the partner of choice for more brands and their communication partners for their influencer marketing campaigns.”
Apart from cost effective influencer discovery, quick and easy outreach, Qoruz’s proprietary AI-powered, multi-contextual engine also offers data-rich analytics about audience demographics, content, and overall campaign performance. To add more credibility, Qoruz manually verifies influencers registered on its platform. Some of the well-known clients of Qoruz include PepsiCo, Future Group and MSL, Edelman.