QuackQuack Crosses 14 Million Users; Celebrates with an Ad Campaign
QuackQuack, one of India’s primary dating apps, announces crossing a 14 million mark on the platform. Speaking in a language that Indians would understand, the online dating and matchmaking app has been capturing hearts across generations. Navigating through the challenging norms of the dating scenario, the platform aims to extend support to individuals searching for perfect partners. To celebrate this milestone, the company launched an interesting ad campaign ‘Chuno Usse Jo Tumhe Chune’ for virtually flourishing relationships. The short ad film highlights the commonality that exists in every individual, which only connects if one is willing to accept the other person's reality.
The film that has been conceptualized by Qissa Studios and directed by Chinmaya Sharma, aims to support the dating community, especially the Indian Singles who are fascinated by the idea of online dating. The film depicts an interaction between a couple regarding their choices and lifestyle that eventually leads them to discover their mutual love for street food. The conversation starts with the guy proposing to order food as per the girl’s preference, and reads out ‘jala-peno’ pizza. The guy unable to pronounce the name correctly is offered help by the girl who corrects him and helps him say it correctly. This is when the guy admits of being a complete street food lover. In the end, a connection is matched making the two admire their shared interest.
Speaking on the accomplishment, Ravi Mittal Founder & CEO said “Our journey of 11 years has been tremendous with consistent growth year on year. QuackQuack happens to be one of the primary apps that has witnessed an 80% increase in user admissions during the Covid-19 lockdowns. Rising above the challenges of traditional mindsets around dating we were able to establish trust and credibility with nascent users looking to find romantic partners.”
“We will continue to evoke, connect and help provide successful love testimonials for connecting people. Love strikes at the most unexpected moment and being different is no barrier for finding your perfect soul mate” he adds.