Quasar bags HDFC Life's website revamp duties!

HDFC Life has awarded its corporate website duties  to Quasar Media, a Group M company. The agency’s mandate is to revamp HDFC Life’s existing website and facilitate richer user experience as well as drive insurance e-commerce . The win comes on the back of a multi-agency pitch in Mumbai.
Quasar  leveraged insights from a survey as well as a futuristic solution strategy factoring the changing needs of insurance.
“We are very enthused about the win as it gives an opportunity to work with the most credible and trusted brands in the country. We are absolutely looking forward to the partnership and doing
some great work together ” says  Moneka Khurana.
Quasar has over the years demonstrated capability in building great web platforms that go beyond brochure based websites. From enabling Dominos sell pizza's online through its website to enabling Apollo Munich increase conversions through a new and improved web experience, Quasar has been focusing on building web experience that add to the bottom line.
"At Quasar we see websites and web platforms as brand destinations that must be leveraged to enable the business. We are looking to forward to working with HDFC Life and helping them build a web platform that not only addresses the needs of the consumer but also helps make an business impact" said Garuav Nabh, Business Head, Quasar
Quasar Media has a 100+ strong team spread in New Delhi, Mumbai and Bangalore and specializes in providing 360 digital marketing solutions integrating specialized skillsets in creative, media ,social &, search, etc.

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