Quasar bags the digital AOR for J.K Helene Curtis!

Quasar's Mumbai team has bagged the digital account for J.K. Helene Curtis Ltd.,(JKHC) offers the finest products in the Personal Grooming and home care categories. The portfolio includes Park Avenue, Premium and Parx. Quasar as the AOR will be responsible for multiple digital responsibilities which include Creative, SEO, Social Media and websites.

www.adgully.com has also learnt that multiple digital agencies were in the fray going through extensive rounds of evaluation with each round leading to narrowing down of the list. There was no digital AOR prior to Quasar's appointment and reflects on the company's serious approach towards its digital media & creative strategy.

Confirming the development to Adgully, Moneka Khurana, Business Director (West), Quasar said, "We see this as a phenomenal opportunity to leverage Quasar's 360 degree capabilities to the maximum. We are excited to seek an opportunity to work with JKHC after a long drawn pitch process and look forward to this partnership to do cutting edge work together"

Quasar (West) handles clients such as, Sharekhan, Colgate Palmolive, Eureka Forbes, Switzerland Tourism, Tata AIG General Insurance, etc. to name a few.

Anil Kulkarni ' Business Director (JKHC) also said - "We are happy to assign our digital responsibility to Quasar. The digital medium is the medium of the future, & J.K. Helene Curtis Ltd. would like to replicate its 'offline' success onto the 'online' platform. We feel that Quasar is the right partner as they offer end-to-end solutions & we are happy to partner them.

Quasar is one of India's leading digital marketing and e-business services companies and offers a comprehensive range of specialist digital services including digital media, creative, e-business solutions, search marketing and optimization, mobile marketing, e-commerce, social media and eCRM among others. Quasar, incubated by StudioSmile is a part of WPP ' the largest marketing communications group in the world. Quasar's offices are located in New Delhi, Mumbai and Bangalore.