Queen of Silk launches her legacy brand ‘Beena Kannan’
Kochi is known as the land of spices and the queen of Arabian Sea is ready to dawn another feather in it’s cap with the launch of India’s first luxury silk clothing brand. 23rd March 2021 saw the unveiling of Beena Kannan’s signature brand at Hotel Grand Hyatt, Kochi. Adding a modern twist to traditional Indian silk, the brand has already won many hearts in the industry. Being the custodian of the brand ‘Seematti’, Beena Kannan has been contributing towards preserving and promoting Indian weaves for over four decades.
With a wide range of apparels and accessories offered by her new brand, Kannan aims to showcase the rich Indian heritage of silk weaving to the world. The Beena Kannan launch event witnessed 21 top models, styled in Beena Kannan designer masterpieces, gracing the runway.
Beena Kannan also launched India’s first flagship luxury fashion museum spread across 17,500 square feet. The store-cum-museum brings different art forms from the world under one roof. The store is a pavilion of five leading art forms fused with authentic Indian silk resulting in an exceptional collection fit for all generations. Beena Kannan, with her exquisite collection, is reviving ancient art forms such as Chettinad, Mughal, Byzantine and Jamawar. Every outfit in the store has a story behind it, giving visitors a unique perspective towards fashion and its evolution. Beena Kannan’s theme Theodora is a tribute to the byzantine empress who was one of the first women in history to recognize the rights of women. With this ode she brings fashion from the past to the future.
“With the launch of this legacy brand, I am thrilled to introduce my signature brand, inspired by ancient art and fused with my love for silk. Beena Kannan for me is an experiential brand and a definition of modern art. The attires are designed to create an impactful fashion statement and be an empirical journey for all. I look forward to bringing the Beena Kannan brand to the entire world. The launch has been a success and we at Beena Kannan are overwhelmed with the love and appreciation received so far. There’s a lot in store for all, quite literally, and we await with pleasure to take you all through every design, every art and every piece at our fashion museum at Kochi”, says an ecstatic Beena Kannan.
This new venture of Beena Kannan is an innovative and unique experiment in the field of weaving. The entry to the 17500 square feet store at MG Road, Ernakulam will be by prior booking and invite only. And here, the connoisseurs of fashion will get an opportunity to witness Beena Kannan’s designs from up-close. A visit to this luxury destination is a must for any fashion lover for an experiential journey in the world of silks.