Quest Investment Advisors appoints Pitchfork Partners

Quest Investment Advisors Pvt Ltd, India’s leading Equity Portfolio Management Service provider has now appointed Pitchfork Partners Strategic Consulting as its communication partner. The Mumbai-based consultancy firm will help Quest Investment Advisors to build and elevate brand awareness and reach out to all the relevant stakeholders.

Mr. Ajay Sheth started his journey in the late 1980s, as a provider of high-quality bespoke equity research in the mid-cap and small-cap space for Foreign Institutional Investors (FIIs), Mutual Funds, and other Institutional investors. In 1992, Quest Investment Advisors was incepted as an equity research firm and in October 2007 it was registered as Portfolio Manager under the SEBI (Portfolio Managers) Regulations, 1993. The company has been in the Indian capital markets for over 30 years and currently boasts of clientele across family offices, corporates, HNI, and NRI clients across PMS and offshore strategies.

Quest Investment Advisors manages funds over Rs. 2300 Cr spread across 1200+ unique investor folios. The company also set up a foundation in 2009 – Quest Foundation that drives various social initiatives spanning tribal welfare, general healthcare, education, and rural healthcare.

Aniruddha Sarkar, Chief Investment Officer, Quest Investment Advisors, said, “Indians are born with a savings mindset and the bias has always been towards physical assets like real estate, fixed income securities like Bank fixed deposits and Gold. Equity as an asset class has always been the lesser preferred asset, but that perception has been changing over the past few years. After making strong progress, still only 6% of the Indian population is investing into equities and has a long way to go before it catches up with that of other emerging markets. As a major player in investment management, we see this as our responsibility in increasing the awareness among the population towards equity investment as a wealth creation tool. In this endeavor, we have partnered with Pitchfork Partners who will help us reach out to multiple stakeholders and create awareness about our investment philosophy and wealth creation approach. We firmly believe that Pitchfork Partners possesses the drive that will help in enhancing brand awareness and salience.”

Jaideep Shergill, Co-founder, Pitchfork Partners, said: “We are delighted to partner with Quest Investment Advisors. There is a strong need in India to educate the population and organizations on the benefits of several investment opportunities that will help them lead their businesses or achieve personal family goals in a seamless manner. We are committed to assisting Quest Investment Advisors in building their reputation through strategic outreach and insight-driven communication efforts.”

Pitchfork Partners is a strategy consultancy committed to taking care of clients’ reputations. This is especially important at a time when the COVID-19 pandemic has permanently altered the business landscape, from consumer mobility to media consumption and supply chains. In such a scenario, a brand’s reputation is its strongest asset. To maintain it, therefore, there is an even greater need to ensure positive experiences for stakeholders. Therefore, Pitchfork Partners specializes in understanding business needs and aligning communication to business goals, championing reputation building, management, and protection. The consultancy sees itself as a reputation warrior, offering bespoke solutions and a team comprising marketing and communication veterans.