R Bangla gets 35+ brands on-board ahead of highly anticipated launch
As the blistering anticipation for the launch of Republic Bangla continues, more than 35 brands have come onboard even before the channel’s launch. The massive support that the upcoming Bangla channel of Republic Media Network is getting is visible not only in the large number of brands signing up even before Republic Bangla goes on-air but is also translating in the electrifying buzz that it has generated in the weeks ahead of launch.
Well-renowned advertisers have shown their confidence in the channel, with diverse and esteemed brands namely Berger Paints, Rupa & Co. Ltd., SRMB Steel, Sanjiban Hospital, Cookme, Aquaguard, Anmol Industries, Senco Gold, Joy Personal Care, Wow! Momo, Parul University, Dr. Ortho, Panasonic, Gas-O-Fast coming onboard as the founding partners of Republic Bangla - the third channel being launched by Republic Media Network within 4 years since the launch of Republic TV.
‘Jawab Chay Bangla’ – the networks Managing Director and Editor-in-Chief’s soon-to-be launched prime time show - has sold out with 5 sponsors namely Cookme, Captain TMT, Utsav Rice, Anmol Industries, Sanjiban Hospital, thus showing the concrete belief of advertisers in the brand that is Arnab Goswami.
As the launch is underway, partners such as Shikhar Pan Masala, CenturyPly, DS Group, Nissan, Nuvoco Double Bull Cement, Lux Cozi, BYJU’S, Bakson’s Homeopathy, Fogg, Radico Khaitan, CarDekho, Hamdard, Emami & Co. Ltd., McNROE have signed up and come onboard for tactical campaigns on Republic Bangla.
On the upcoming launch of the channel, Satyajit Saha, Owner, Ad Merchant India Pvt. Ltd said, “We are happy to be associated with R Bangla. We have full faith and confidence in Arnab Goswami and his brand. Market is looking forward to the launch. Wishing good luck and success to R. Bangla.” Krishnendu Sarkar, Director, Canvas Publicity said, “I believe in the brand Republic and I am happy to be associated with R. Bangla. I wish the channel all the best.”
Bangla’s tagline ‘Kotha Hobey Chokhe Chokh Rekhe’ has become a viral catchphrase amongst Bengali speakers across the world. What started as an on-air campaign on the Network’s English and Hindi channels, which are leaders in their respective genres already, has transformed into a viral and domino effect with icons, viewers across Bengal’s districts and Bengali speakers across the world sharing their videos using the R. Bangla slogan. From Melbourne to Cooch Behar, from Sourav Ganguly to Baba Ramdev-- the roar of ‘Kotha Hobey Chokhe Chokh Rekhe’ has become a fervent and unmissable chant.
The countdown to the launch has begun. Watch out for this space.