R/GA gets MasterCard

R/GA has won digital marketing duties for MasterCard, according to the sources.

MasterCard has selected the Interpublic Group shop to replace sibling MRM Worldwide, part of McCann WorldGroup, for much of the work, although MRM stands to retain the business in Europe, sources said.

The account marks another major win for R/GA, coming on the heels of Taco Bell in August and Walmart in March.

Revenue for the MasterCard account is unknown and the companies are still negotiating the contract, per sources.

Sources said the win could mean R/GA will expand globally. Most of the company is still located at its New York hub, with smaller offices in San Francisco and London.

R/GA has not done much work with clients in financial services since losing the Bank of America account along with the rest of IPG to Omnicom Group in 2005. It has since handled project work for various financial companies, including Goldman Sachs.


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