R/GA wins the global social mandate of Uber

Uber has appointed R/GA as global social agency. R/GA Sydney will be leading the work on the APAC operations. Work in the region will focus on driving the brand through social and digital channels.

R/GA’s remit spans both Uber’s ride sharing and Uber Eats businesses and will deliver data-driven creative programs along with community management.

The agency will focus on improving effectiveness for all of User's digital and social marketing and will push to position Uner as the leading service in every city it functions in. 

In Australia, R/GA will work alongside Special Group and MediaCom.