R K SWAMY BBDO adds Pride to Fedders Lloyd's new ad campaign!

The Television Commercial by R K SWAMY BBDO, Delhi, has not only challenged the prevalent communication approach, but also carved its own niche by highlighting ownership experience in a never-seen-before manner.

Moustaches have long been held an important place in Indian culture, seen as a potent symbol of honour and pride. The TVC takes this aspect of our culture and represents it in a delightful manner by associating it with the brand's core promise ' "Pride comes standard with Lloyd'. The campaign is currently running on television channels across the country.

Nipun Singhal, President of Fedders Lloyd explains, "The single-minded objective for initiating this TVC was to deliver the core message in an interesting and memorable way. Besides, we wanted to do something truly innovative and "unexpected' in the category."

Speaking about the campaign, Sunil Kukreti, Senior Partner - R K SWAMY BBDO, Delhi said, ""The brief from the Client was clear - break the pattern and redefine an existing norm and do this for Lloyd. The TVC has already created a buzz in the market and delivered results for Lloyd through recall and image building.

The TVC was directed by Pradeep Sarkar of Parineeta and Lafangey Parindey fame and the cast included Mahesh Thakur (TV & Bollywood star) and Suchitra Pillai (actress, model, anchor and VJ).

R K SWAMY BBDO is part of R K SWAMY HANSA, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With around 1100+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.