R K SWAMY BBDO gets the creative account of Valvoline

Set up in India in 1998, Valvoline Cummins Ltd. is a JV between Ashland Inc. USA and Cummins Sales & Services (India) Ltd., a wholly owned subsidiary of Cummins India Ltd.. Valvoline Engine Oils is one of India's fastest growing lubricant brands.

R K SWAMY BBDO competed against agencies such as Draft FCB and Capital Advertising to win this medium-sized business. Sharp, strategic thinking, translating into compelling creative execution resonated with the client's expectations to help the Agency win the mandate.

Commenting on the win Sunil Kukreti, Senior Partner, R K SWAMY BBDO, said, "Our creative ideas and strategy made a strong connect with the Client's expectations and we are confident of strengthening and growing the Valvoline brand.'

Valvoline's AVP Marketing, Sandeep Singla also said, "We are impressed with their depth of strategic thinking and the width of creative ideas blended with their enthusiasm to handle the business".

R K SWAMY BBDO would be handling brands across all product categories for Valvoline and is developing an integrated campaign for the company.