R K SWAMY creates magical music for Shriram Finance

 Shriram Finance Ltd has been recently formed as India’s Number One Retail Finance NBFC, arising out of a merger of two group companies. To reinforce the company’s commitment to millions of customers, R K SWAMY hit upon a compelling yet simple idea. Shriram is truly customer centric and what better way than to say that the company is in a special jugalbandi with them. 

Shriram and R K SWAMY have created five special jugalbandi videos, each for a few minutes, with top artistes carefully paired. The first of these launched recently, with Taufiq Qureshi and Vijay Prakash, has garnered eye-popping numbers of viewers.