Radhakrishnan's Helios Media to monetize FoodFood channel!

Helios Media, the specialty services company for broadcasters with verticals in Sales, Marketing, Content Advisory, Content Syndication, Research and Traffic Management opened the year 2013 with a huge bang, bagging the revenue monetization services for India's number 1 channel in the lifestyle category - FoodFood.

FoodFood is a joint venture between renowned Chef Sanjeev Kapoor and Malaysia based media conglomerate Astro Media. Chef Kapoor is well-known for his popular shows like ‘Khana Khazana’ on Zee TV and his recent association with ‘Masterchef’ on Star Plus. Confirming the news, Chef Sanjeev Kapoor, Co-founder & Director of FoodFood said, “Our decision to partner with Helios Media is based on our assessment of its team's strength and ability. In a unique offering and destination such as FoodFood, it is imperative that the team has deep understanding of aspirational needs of brands and viewers alike. The  passion displayed by Helios reassures me that it would not only meet FoodFood's expectation but also exceed it.”

The channel just celebrated its second anniversary and has been extremely popular among the core segment of women for its programming, like the most recent ‘Secret Recipe’ and other popular shows like ‘Sanjeev Kapoor's Kitchen’, ‘Turban Tadka’, ‘Mummy Ka Magic’ and ‘Style Chef’.

Launched only a year ago by Divya Radhakrishnan, Helios Media has already been making waves in brand advisory services. Commenting on the win, Divya Radhakrishnan, MD, Helios Media, said, “We are extremely honored for the faith instilled by Sanjeev and team on Helios Media and for awarding us the Business. With a dedicated food channel and even the GECs going the food route with primetime reality shows, we know that the food space is just beginning to simmer. With the fresh Chef’s hat acquired by Helios Media, we are confident  of the dishes panning out in the coming year. In Helios Media, clients have the option to outsource one or many of their needs to fulfill and  create a feasible, balanced, revenue-generating eco-system, which helps them achieve their business goals most efficiently.”

Bala Iyengar, Business Director of Helios Media adds "Helios Media has the ability to not just sell space, but sell brand perceptions as well, and that is extremely critical in the niche channel scenario. We are confident about synergizing the FoodFood brand values with the clients’ marketing objectives to give solutions working for both the channel and the advertisers. With our strong infrastructure of teams across the country and evolved process, we are all set to take FoodFood to its glorious heights."

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