Radio City 91.1 FM announces the 'Blue Carpet Music Launch' for its listeners!
In an attempt to offer exclusive music to its listeners, Radio City 91.1FM extends its ‘Blue Carpet’ property from Blue Carpet movie screenings to ‘Blue Carpet Music Launch’. Radio City 91.1 FM joins hands with Viacom18 Motion Pictures, India's premier full-service development, production, marketing and distribution banner, to make a first of its kind, unique and path-breaking property, ‘Blue Carpet Music Launch’ for its listeners. The alliance will see Radio City 91.1 FM airwaves showcasing the music from all the movies under the banner of Viacom18 Motion Pictures. This property kick-started with the grand music launch of the upcoming film ‘Department’ held at Radio City 91.1 FM studios, the occasion being graced by director Ram Gopal Verma, debutant Nathalia Kaur and music director duo Sandeep - Dharam.
Commenting on his elation with this partnership, Kartik Kalla, National Programming Director, Radio City 91.1 FM said, “Radio City 91.1 FM truly believes in surprising its listeners with fresh & entertaining music with our new-fangled property ‘Blue Carpet Music Launch’ in alliance with Viacom18 Motion Pictures. Radio City is proud to be the first and only radio station to have partnered with Viacom18 Motion Pictures thus initiating the ‘Blue Carpet Music Launch’ property. This strategic alliance will open up myriad possibilities that will help us further establish a strong connect with our listeners and strengthen our presence in this space.”
Radio City 91.1 FM has also in the recent past partnered with Viacom18 Motion Pictures and held radio premieres of the music of films like ‘Bittoo Boss’ and ‘Blood Money’ under their banner.