Radio City 91.1 FM celebrates 15th year anniversary bash at The Taj West End, Bangalore
15 years after private FM launched in the country, Radio City 91.1FM, the country’s first private radio network celebrated its 15th anniversary. From being launched as a STAR India property to being India’s only PE-owned radio network to today, where the network is owned by Indian media behemoth, Jagran Prakashan, Radio City has come a long way.
A pioneer in every sense of the word, Radio City has fought long drawn battles to help rationalize royalty costs thereby bringing the whole industry relief from unrealistic royalty pricing, along the way, earning a name for itself as India’s only FM brand to have won multiple accolades from the Great Places To Work Institute, thus making it not only India’s #1 radio brand, but also India’s #1 radio brand to work with. From launching India’s first private terrestrial station, to launching India’s first web radio, to launching spoken word on Indian radio to launching humour on radio with its longstanding hit Babbar Sher, the network has seen several highs and lows which have seen it today reach the enviable position of national leader across markets.
With properties such as Radio City Freedom Awards, Radio City Super Singer, Joke Studio and Gig City creating the benchmark for the radio industry to follow, and a listenership of almost 5 Crore Indians, the network is raring to reinvent the wheel for Indian radio, a trend they kickstarted 15 years back on the 3rd of July, 2001.