Radio City flags off auditions for Super Singer Season 9 in 39 cities
Radio City has announced the launch of Season 9 of its singing talent hunt – LuvIt Chocolates presents Radio City Super Singer. With 11 more markets targeted this year, the contest will reach listeners in 39 cities across the country. As India’s premier singing competition, Radio City Super Singer will provide promising singers a platform to showcase their talent to the rest of the country.
Radio City Super Singer has witnessed a tremendous growth over the years and has been a marquee property for 9 years now. The current season of the show is expected to reach over 5.25 crore listeners across the country, giving more aspirants a chance to be a part of the phenomenon.
Kartik Kalla, EVP & National Head – Programming, Marketing & AudaCITY, Radio City, said, “Radio City Super Singer has become one of the most popular talent hunt competitions in the country over the years. We received an overwhelming response last year with 4.7 lakh participation across 28 cities, which validates the scale and response of the activity. We are certain that in its 9th season, we will be able to break new grounds and reach an even wider audience, giving every upcoming singer a platform to share their voice. The show has produced some exceptional talent and served as a launch pad for many budding artist to make it big in the industry.”
The theme for this year – ‘Jinki Rag Rag Mein Hai Singing’ – is an extension of Radio City’s philosophy of ‘Rag Rag Mein Daude City’ that seeks to incorporate local flavour and nuances in the network’s content. True to this ideology, Radio City Super Singer Season 9 will aim at reaching out to aspiring singers in the kona-kona of all 39 cities.
Speaking about LuvIt Chocolates’ association with Radio City Super Singer 9, A Mahendran, CMD, Global Consumer Products, said, “LuvIt Chocolates and Confectionery is a youthful and passionate brand that resonates with the millennials. For the past eight years, Radio City Super Singer has enthralled the youth of the nation and given them a stage to showcase their talent. Its popularity has grown year on year and inspired the youth of the nation to display their talent with pride and passion. This lends a natural synergy to LuvIt’s association with Radio City Super Singer and helps us reiterate our belief in our brand philosophy and acting on those beliefs. LuvIt not only supports, but also encourages the youth to go out and chase their passions. There is One life. LuvIt.”
The auditions for Radio City Super Singer are already underway and will close on August 11, 2017. Radio City Super Singer aspirants can participate through multiple platforms. They can register by calling. Alternatively, they can submit their auditions digitally on www.radiocity.in and on Radio City’s social media platforms like Facebook. Listeners also have the option to visit Radio City’s studio and for on-ground auditions at multiple touch points as Radio City branded vehicles will move to every corner of the city, making it easier for people to participate. Five shortlisted candidates from each city will get a chance to compete for the crown at the grand finale on August 19.