Radio City garners listenership of 6.7 cr across 34 markets: AZ Research
Radio City has once again emerged as the No. 1 FM broadcaster as per the recent AZ Research Baseline Study 2018. With a listenership of 6.7 crore across 34 markets, Radio City has consolidated its pan India leadership position and reiterated its popularity amongst radio fans in the country. The report summarises city wise as well as zone wise listenership data and shows trends in each part of the country.
As per the study, Radio City achieved the highest listenership of 86 lakh in Mumbai and topped the charts in Pune (40 lakh), Nagpur (20 lakh), Nagar (7 lakh), Baroda (11 lakh), Surat (35 lakh) and Jaipur (19 lakh), thereby achieving the highest listenership of 2.9 crore in the West zone. Similarly, the South Zone and North Zone also witnessed Radio City dominating the markets with top listenership of 1.8 crore and 1.9 crore, respectively. Some of the noteworthy highlights of this performance include Radio City attaining the highest listenership of 59 lakh and 103 lakh in Bangalore and Delhi, respectively.
Radio City’s continued dominance in listenership is a direct reflection of the successful philosophy of ‘Rag Rag Mein Daude City’ that aims to invoke the feeling of city passion amongst the citizens. It also galvanises a stronger emotional connect through a ‘micro local’ content approach that depicts the city’s fabric, culture and nuances.
Kartik Kalla, Chief Creative Officer, Radio City, commented, “Radio is undoubtedly considered as the most accessed, trusted and credible medium in both metro and non-metros. Radio City’s unique approach of providing listeners with innovative localised content and integration across digital, on air and on-ground avenues has seen a surge in popularity of the network across cities. AZ Research findings of Radio City, reaching across 6.7 crore Indians, is a testament of the loyalty that our listeners across the nation have bestowed upon us. This is extremely encouraging for the Radio City team to continue its commitment towards providing our listeners with the best radio experience in the industry.”