Radio City maintains leadership position in Delhi
Radio City 91.1FM, India’s most loved radio station, has maintained the number 2 position in Delhi as per recent RAM rating. The network has maintained its lead in Mumbai & Bangalore for more than 458 weeks now. An increase in market share in National capital demonstrates the imprint and popularity of Radio City in the minds of its listeners.
Radio City has consistently devised campaigns that helped keep constant connect with its listeners across the nation. With City Ke Kone Kone Se we have built a personal connect with every citizen by designing unique and innovative programming as well as marketing initiatives, which revolve around localized content. The brand has also succeeded in creating a strong hold in the minds of its listeners, with clutter breaking content such as Gig City, India’s first live radio concert, Joke Studio, Radio City Super Singer, Radio City Freedom Awards to name a few.
Speaking of Radio City’s success, EVP & National Head – Programming, Marketing, AudaCITY, Radio City, Kartik Kalla said, “Our efforts at creating localized content with our campaign City Ke Kone Kone Se has been a tremendous success. The RAM ratings are an accolade to our efforts. We have consistently been the No.1 radio station across the nation and with this leadership position in National Capital Region; we strive to be a fore runner in the near future.”
Radio City through its market share of 12.3% and 11.6% in week 26 and 27 respectively was ranked at No.2. Radio Mirchi was placed at No.3 position with a share of 12.0% and 11.4% followed by Radio Nasha with 11.3% and 10.2%, Big FM with 9.4% and 9.8%, Red FM at 9.1% and 9.8%, OYE FM at 5.3% and 5.5%, Hit at 5.0% and 5.3% and Radio One at 2.7% and 2.9%.
As a sustained focus on understanding listener needs, Radio City 91.1 FM with its new initiative ‘Rag Rag Mein Daude City’ aims to outshine with localised and innovate listening experience across the nation