Radio City's new podcast with Punjabi artists on ‘Yuvi Di Khabbi seat’
Radio City, India’s leading radio network, has launched an all-new Punjabi podcast titled ‘Yuvi Di Khabbi Seat’ whose literal meaning is “Left Seat”. The podcast will have RJ Yuvi taking the renowned artists/influencers from the Punjabi Film fraternity on a fun journey generously strewn with Punjabi flavors. Aiming to increase the listener time and engagement, Radio City has come up with this podcast wherein the Punjabi celebs just not talk about their professional journey but also talks about those experiences which were never shared before on any platform. These exclusive interviews are also launched on the social media platforms of Radio City for digital amplification. The new Punjabi podcast is being integrated with “City Da Gabru,” a hardcore Punjabi show hosted by RJ Yuvi, which airs from 2 pm to 5 pm in Delhi.
With the newly launched Khabbi Seat podcast which will be featured at 3 pm every day, Radio City is confident of creating an absolute roll with Punjabi artists and showcasing the strength of the Punjabi music industry. The Punjabi Film fraternity is evolving, with Punjabi artists and songs gaining a humongous level of popularity among the youth. RJ Yuvi is a perfect fitment for the Khabbi Seat podcast as he has been identified as ‘Delhi mein Punjabi Music ka Brand Ambassador.
Expressing his excitement about the new podcast, Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “We believe in designing innovative themes with regional narratives to keep our viewers interested and engaged. Our newly launched podcast ‘Khabbi Seat’ is set to provide Punjabi-style entertainment to our listeners and Punjabi music lovers. Radio City has been launching podcasts across varied genres in multiple languages to enhance the theatre of mind experience of its audience. With our incredibly popular RJ Yuvi hosting the all-new Punjabi podcast, we are assertive that Khabbi Seat will continue to offer Punjabi fanatics interesting music, trivia, and interviews”.
Since the podcast has begun, eminent Punjabi artists including Neha Bhasin, Ammy Virk, Rashmeet Kaur, and many more have been featured on-air and on digital platforms. The renowned Punjabi artists lined up for the Khabbi Seat podcast from July 18th to July 23rd are Guru Randhawa, Harrdy Sandhu, Tony Kakkar, Millind Gaba, Honey Singh, and Badshah. The podcast will feature exclusive and extensive interviews with Punjabi artists and will be promoted on-air and on digital platforms of Radio City. Also, details about the podcast will be promoted across Radio City’s social media handles, urging digizens to tune in to their favorite Punjabi podcast.