Radio City's Rocking On-ground Debut with 'Farhan Live'
Radio City 91.1FM, the country’s leading radio network, joined hands with Nandi Telefilms for ‘Farhan Live’, presented by Pulse Candy. Powered by Nutrilite, co-powered by Roohafza and in association with Prayag, the concert was one of the many initiatives the network has taken to create an audience-centric engagement experience for listeners. Farhan Live an initiative by Nandi Telefilms was held on 8th May in Delhi Indira Gandhi Sports Complex. A step towards building a strong connect with “Dilwalon Ka Sheher Dilli” considering their love for concerts and live performances, the concert takes forward the Rag Rag Mein Dilli City concept forward with content and localized initiatives to suit citywide preferences.
Promoted extensively via promos, contests and mentions till the 8th of May, Farhan Live presented to audiences a chance to hear the multi-talented singer, actor, director and producer over a 2-hour power packed show. Contests had listeners responding who opened calls with the line “Rag Rag Mein Dilli City” and went on to answer questions around Delhi’s ethos, culture and what makes a Dilliwaala, a Dilwaala.
“This is another initiative to go where our audience goes. Radio City intends to create a series of on-ground events as a part of our multi-platform content strategy across FM radio, on –ground and on-air and digital”, said Mr. Abraham Thomas, CEO, Radio City 91.1FM.
With thousands thronging to the venue, the event was a huge success, and marked the beginning of a slew of on ground events that Radio City plans to do in order to bring great content to their listeners on ground.