Radio City takes an 'Audacious' step with the association of 'AudaCITY'with COLORS' Khatron Ke Khiladi
Radio City 91.1FM associates its creative client solutions agency ‘AudaCITY’, with Indian television’s premier stunt-based reality show Tata Motors presents Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda which airs on COLORS. With AudaCITY, Radio City has put together most audacious creative minds who shall offer innovative and cutting edge solutions that any brand would vouch for!
Commenting on the association, Abraham Thomas, CEO, Radio City 91.1 FM, says, “AudaCITY’ represents audacious ideas & out of the box executions that takes radio creativity to a whole new level. Being a platform to voice ideas for the gutsy, the bold, the freethinkers, the futuristic and the perpetual enthusiasts, the association with ‘Colors Khatron ke Khiladi’ is a seamless fit. This would be our first initiative post the recent ‘Audacious’ launch. We are elated to be associated with the show as we believe it would be an impeccable association”.
Radio was taken to the next level by Anchor Arjun Kapoor daring Radio City RJs- RJ Archana from Mumbai and RJ Yuvi from Delhi to do a stunt. Not only was the daring stunt performed; the RJs were given quirky tasks to do such as singing Arjun’s movie songs while performing the stunts. The whole campaign was supported by bursts of Khatron Ke Khiladi’s musical logo interspersed with Radio City’s signature tune – a musical delight throughout the day for the launch of the show encouraging tune ins. Witness the stunt on: https://www.facebook.com/
As the weeks progress, Tata Motors presents Khatron Ke Khiladi – Kabhi Peeda Kabhi Keeda will create edge-of-the-seat electrifying moments that promise to leave viewers asking for more!