Radio Mirchi gears up for Phase III; Strengthens leadership team

As part of the restructuring, Hitesh Sharma has been promoted as the Chief Operating Officer and Mahesh Shetty has been appointed as Chief Strategy Officer. Additionally, Yatish Mehrishi will take over as the Regional Director, North and Sameer Sainani has been promoted as the Chief Revenue Officer, Sriram Kilambi will be Head of Marketing for ENIL and Anirban Sengupta will head the Mumbai business.

According to Prashant Panday ' Executive Director and CEO of ENIL, "Radio Mirchi is on the cusp of another round of rapid growth ' Phase III is going to be a game changer for the industry and we need to ensure that we are fully prepared to make the most of the opportunity."

Commenting on these changes, Sujata Bhatt ' EVP HR & Marketing said "it is a testament to the depth in management talent at ENIL that we have been able to find almost all the leadership required for the next phase in-house, in keeping with the traditions that we have built here at Radio Mirchi."