Radio Mirchi names Yatish Mehrishi as EVP & Reg Dir, West & Central India

Entertainment Network (India) Limited (ENIL) has named Yatish Mehrishi as the Executive Vice-President and Regional Director for West & Central India.

Yatish Mehrishi joined Radio Mirchi in 2009 as Station Director Delhi & Cluster Head North India. Since then Yatish has been the catalyst behind Mirchi’s increasing market share.

In his 11 years of experience, Yatish has come out as a brilliant leader and an idea person. In his new role Yatish would continue to motivate and lead the Mirchi teams in West & Central region to deliver better results in terms of revenue and listener market share.

Happy with the promotion Yatish Mehrishi said, Radio Mirchi is synonymous with growth, innovation and leadership. I am happy to be a part of the ENIL and look forward to more fulfilling work in future”..”

Yatish holds degrees in B Tech & MBA. Prior to joining Mirchi, Yatish has also worked with brands such as Pepsi, Motorola and Airtel.