Radio Mirchi partners with Goafest to present the Radio Abbys!

After successfully honoring the best in radio advertising for 11 years through its Mirchi Kaan Awards, this year Radio Mirchi partners with Goafest to present the Radio Abbys!

Radio Abbys by Radio Mirchi is scheduled on April 10, 2015 and will acknowledge the contribution of individuals and organizations that have created path breaking and innovative radio campaigns.

Confirming the partnership, Mahesh Shetty, COO, ENIL said, “Goafest is one of the most anticipated events in the industry as it brings together the biggest names of Indian Advertising on one platform. Radio as an advertising medium is growing exponentially and we are very happy to be partnering with Goafest.”

For this event, Radio Mirchi along with McCann conceptualized a campaign #MirchiRadioKing on social media. As a prelude to the announcement, engaging videos on Radio Mirchi’s Youtube page were rolled-out urging ad gurus to unleash the Radio King in them and be prepared to be acknowledged and lauded at Goa Fest’s Radio Abby. Further, for the first two days of the festival, Radio Mirchi will request ad gurus to wear King’s crown, take a selfie and upload it on their social media with hashtag #MirchiRadioKing. The best selfie will be awarded with an all expenses paid one day extended stay in Goa.

The awards are spread across 19 categories.  Gold, Silver and Bronze awards will be presented across various categories encompassing a range of financial services, retail, F&B & healthcare advertising amongst others.

Apart from these, Radio Craft awards will also be presented for Original Music Score, Voice Performance, Writing, Innovation etc.