Radio Mirchi picks Rishikar Krishna as Head of Marketing, Mirchi Properties
Radio Mirchi, India’s leading radio station, recently announced the appointment of Rishikar Krishna as the Head Marketing, Mirchi Properties, ENIL. Rishikar will be chiefly responsible for conceptualizing, designing and marketing various intellectual properties of Radio Mirchi.
Prior to this, Rishikar was the Associate Director, Marketing at Skechers South Asia Pvt. Ltd. In this role he was in charge of creating brand awareness & preference for the brand in India.
Rishikar joins ENIL with plethora of experience in Marketing with some of the most renowned brands in India. He holds an MBA degree in Marketing from University of Pune and has a career graph of 10 years. He started his career with Philips Consumer Electronics where, over two and a half years, he led the Portable Audio business to FM revolution. Introducing economically priced pocket FM radios was one of the key highlights during his tenure at Philips. After this he joined Radio Mirchi and worked for seven years in the marketing department. During this period he bagged numerous national & international awards for his creativity & problem solving which includes Midas Award @ New York, Designomics Award for Digital Innovation and various metals at Ad Club Bangalore’s Big Bang Awards.