Rage Coffee’s digital campaign unites Indians; celebrates independence
Rage Coffee, the Delhi-based FMCG Company that manufactures, markets, and distributes innovative packaged coffee products, has announced the launch of its new digital campaign ‘India Drinks Rage Coffee’. The campaign captures the raw spirit of the "Rager" community through Instagram reels and videos exhibiting their zeal and passion for Rage Coffee products. The videos would be shown on Rage Coffee’s official Instagram page, starting from August 13th, 2022, to August 16th, 2022. Rage Coffee’s offline retail outlets across multiple states of India will also be highlighted as a part of the campaign.
As India gears up to celebrate its 75th Independence Day, the campaign embodies the true power of India’s common man, exhibiting the virtues of unity in diversity. As India gears up to celebrate its 75th Independence Day, the campaign embodies the true power of India’s common man, exhibiting the virtues of unity in diversity. The digital campaign will relate to all Indians since it features many faces from different parts of India unified by their passion for coffee, evoked by Rage Coffee's premium products. This campaign will feature 'Ragers' from several states, including J&K, Punjab, Rajasthan, Tamil Nadu, Maharashtra, Goa, Uttar Pradesh, Gujarat, Karnataka, Uttarakhand, Kerala, West Bengal, Andhra Pradesh, and Nagaland.
Articulating the campaign, Mr. Bharat Sethi, Founder, and CEO of Rage Coffee said, “Rage Coffee is a consumer-backed brand, and we are very grateful to all our Ragers who have shown immense support for our products. Today, as one of India’s fastest-growing FMCG brands, we want to thank all the Indians who enjoy Rage Coffee. Our digital campaign, "India Drinks Rage Coffee," shows how Rage Coffee has brought India together by bringing us all together through our love for coffee.”
Being a caffeine innovation brand, Rage Coffee has always been associated with the curation of product range which supersedes the segment in superiority and originality; it has always been ahead of the conventional curve. Rage Coffee is a truly made-in-India and made For India d2c brand, always available where the customers are.
The company’s popularity is driven by a strong community of Ragers who swear by the products offered by the company. The brand has swiftly scaled up to new territories since its inception in 2018 - expanding the offline network from 100+ distributors, 5 CFAs, and 10 super stockists, covering 3000+ offline touchpoints across India.