Raghavendra Rao Joins Metigon as Public Affairs Director

Boutique communications firm Metigon Enterprises announced today that it has hired the Public Affairs specialist Raghavendra Rao as Public Affairs Director. The induction of Raghavendra Rao is aimed at strengthening Metigon’s presence in southern Indian markets. He will spearhead strengthening of Metigon’s public affairs business in the south.

Raghu – as is popularly called – comes with more than 28 years’ of experience in marketing and communications areas including strategic market planning, new market penetration, brand management & promotion, and market research & analysis. A change agent, Raghu has achieved significant milestones through his eventful career in the course of working with global clients.

Raghu’s last assignment was at JSW Steel, where he headed the Corporate Communications and PR function for close to three years. In his role, Raghu provided consulting support in multiple areas of Corporate Communications including managing external relationships (Award Agencies, Quality and Processes Authenticating Boards). He had been instrumental in ensuring multi-lingual capabilities and enable strategic presentations for JSW Steel Vijaynagar. Raghu leveraged his PR and Public Affairs skills and ability in working with various government functionaries Commerce & Industries, Mines and Geology, Forest, Power ministries and Pollution Control Boards.

Says Aarif Malik, Chief Operating Officer, Metigon Enterprises: “Metigon has established its presence in Western and Northern regions of India. While a small beginning has been done in the South, with Raghu on board, we are aiming to strengthen our presence significantly in the important southern market. Being an ideal mix of old and the new economies, India’s southern market offers immense potential and this is the right time for Metigon to make its mark in this important market. With Raghu’s credentials in Public Relations, Public Affairs and Communications, we know we’ve made a good start.”

Established in early 2012, Metigon, the Mumbai-headquartered communications firm has a roster of senior professionals heading various regional operations and verticals, including Bakul Gala, Aarif Malik, David Francis, Aniket Phanse, Aniruddha Chatterjee and Suman Sharma. The consultancy firm works with several marquee brands such as HDFC ERGO General Insurance Company, COAI, Fortis Hospitals, Tata Sky, Kirloskar Brothers, Swipe Telecom, Electromech, Cranedge, Ashvin Gidvani Productions, Venkateshwara Hatcheries, and a host of lifestyle brands, musicians and DJs.

Metigon was chosen as ‘The Most Promising PR Agency of the Year’ by the Public Relations Council of India (PRCI) in its debut year.


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